Новая книга прозы Вячеслава Пьецуха, как обычно, дерзкая и вызывающая Тем более что, как следует из названия, сам автор чистосердечно признает за собой великий грех, от которого пишущие всегда предпочитают всаугбнячески открещиваться Писатель замахнулся ни много ни мало, нет, не «на Вильяма нашего Шекспира», – на Льва Толстого, Гоголя, Чехова, С-Щедрина Ему, видите ли, показалось это любопытным… Одним словом, с ним не соскучишьсяСОДЕРЖАНИЕ От автораЛьву НиколаевичуБаллада обгэпж блудном сынеУтро ПомещикаНиколаю ВасильевичуДемонстрация возможностейАнтону ПавловичуНаш человек в футляреД Б СКолдуньяКрыжовникМихаилу ЕвграфовичуИстория города Глупова в новые и новейшие временаГород Глупов в последние десять летПредоставление Произведения Пользователям осуществляется ООО "ЛитРес" Предоставление Произведения Пользователям осуществляется ООО "ЛитРес".

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications Pointing out that effective businessаугбо English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style thatбгэпз conveys the writer's message succinctly without resorting to stilted, overly formal language The author advises on how to achieve a natural tone, and to avoid meaningless jargon She follows up with good examples of model business letters, resumes, employment letters, interoffice memos, news releases, and business reports Additional features include exercises with answers and a glossary of business terms 4th Edition Автор Андреа Б Джеффнер Andrea B Geffner.

This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy Practical in focus and lively in style, the book provides a comprehensive, managerially-focuаугбуsed, integrated, step-by-step guide to pricing analysis and strategy development New to this third edition are: - an updated, practical guide to legal limitations on pricing; - a chapter on pricing in and through channels of distribution; - an expanded and revised chaбгэпиpter on managing value perceptions and price expectations; - and more examples particularly relating to e-commerce 3rd edition Авторы Томас Нэгл Thomas T Nagle Рид К Холден Reed K Holden.

This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment Up-to-the-minute coverage of advertising on the Web аугбчis covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media Focusing on the idea that good advertising always startsбгэпл with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising 7th edition Авторы А Джером Джулер A Jerome Jewler Джером Джулер - заслуженный профессор в отставке Колледжа журналистики и массовых коммуникаций Университебориьта Южной Каролины, Колумбия Преподавал в американских и британских университетах, один из редакторов хорошо известного в США учебника - "Your Бонни Дрюниани Bonnie L Drewniany Бонни Дрюниани - профессор кафедры рекламы и связей с общественностью Колледжа журналистики и массовых коммуникаций Университета Южной Каролины, Колумбия Преподавала в университетах, сотрудничала со многими компаниями Сейчас работает в Американской .

There is only one certain thing about the future - it will be different The pace and unpredictability of events in the business world triggers the need for frequent and fast change in the organization For coаугбщmpanies to survive, change must become an integral part of the plan Based on successful experiences, and packed with case examples and successful initiatives, this book will help you to use Kaizen to effectively deal with change in your organization Explains how orgaбгэпнnizational strategy is changing in response to a competitive operating climate Provides solutions for businesses to manage change painlessly Shows how to build organizational competence to sustain both evolution (the ability to improve continuously) and revolution (the ability to absorb and enact major change) The organization of the future must continually adapt to the changing environment to survive This book will show you how to pull ahead of your competitors by introducing andбориэ implementing the true values and cultural shift that is required to adopt Kaizen The approach of this book is to adopt the best ideas from both the East and West, and give pragmatic advice on team development Kaizen means never-ending improvement It means improvement through the involvement of everyone in an organization It is the most powerful philosophy in Japanese management, and it works Автор Майкл Коленсо Michael Colenso.

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, andаугбы consultants Harvard's Michael EPorter shows you how to enhance competitive advantage through a global strategy CKPrahalad explains how to create and leverage core competencies - a strategy that has led many organizations to overwhelming success Jeffrey Sampler oбгэпоf the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy HKurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units Irene Duhaime demonstrates the relevance of strategy for small businesses And John FMahon, Barbara Bigelow, and Liam Fahey explore political strategy - the need to manage relationships with the concerned segmentsборию of the public, trade associations, governmental agencies, community groups, and other stakeholders You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading Portable MBA in Strategy, Second Edition today 2nd edition Авторы Лайм Фаэй (автор, редактор) Liam Fahey Роберт Рэнделл (автор, редактор) Robert M Randall.

The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty Acclaimed by The Wall Street Journal as qаугбя"brilliantly researched and written, "the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned It is the definitive account of the rise of the modern financial world A gripping history of banking anбгэпфd the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the JPMorgan empire from its obscure beginnings in Victorian London to the crash of 1987 Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative mastборйдerpiece, a compelling account of a remarkable institution and the men who ran it, and an essential book for understanding the money and power behind the major historical events of the last 150 years Автор Рон Черноу Ron Chernow.

Logistics is an essential introduction for any business student studying logistics or supply chain management It takes a broad view of logistics, exploring all the main concepts within a wide business contextаугвб, with a strong focus on application and practical situations This clear and well-written text gives a very up-to-date perspective on this fast moving field It explores the management of logistics and its strategic role within an organization, while examining new devбгэпчelopments in the field and providing an international dimension to the subject Автор Дональд Уотерс Donald Waters.

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