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The Portable MBA in Strategy Серия: The Portable MBA Series инфо 8095b.

The Portable MBA in Strategy Серия: The Portable MBA Series инфо 8095b.

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, andаугбы consultants Harvard's Michael EPorter shows you how to enhance competitive advantage through a global strategy CKPrahalad explains how to create and leverage core competencies - a strategy that has led many organizations to overwhelming success Jeffrey Sampler oбгэпоf the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy HKurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units Irene Duhaime demonstrates the relevance of strategy for small businesses And John FMahon, Barbara Bigelow, and Liam Fahey explore political strategy - the need to manage relationships with the concerned segmentsборию of the public, trade associations, governmental agencies, community groups, and other stakeholders You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading Portable MBA in Strategy, Second Edition today 2nd edition Авторы Лайм Фаэй (автор, редактор) Liam Fahey Роберт Рэнделл (автор, редактор) Robert M Randall.


Цена: 6024 р.