This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy Practical in focus and lively in style, the book provides a comprehensive, managerially-focuаугбуsed, integrated, step-by-step guide to pricing analysis and strategy development New to this third edition are: - an updated, practical guide to legal limitations on pricing; - a chapter on pricing in and through channels of distribution; - an expanded and revised chaбгэпиpter on managing value perceptions and price expectations; - and more examples particularly relating to e-commerce 3rd edition Авторы Томас Нэгл Thomas T Nagle Рид К Холден Reed K Holden.
