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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Издательство: Prentice Hall, 2002 г Суперобложка, 398 стр ISBN 013026248X инфо 8081b.

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Издательство: Prentice Hall, 2002 г Суперобложка, 398 стр ISBN 013026248X инфо 8081b.

This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy Practical in focus and lively in style, the book provides a comprehensive, managerially-focuаугбуsed, integrated, step-by-step guide to pricing analysis and strategy development New to this third edition are: - an updated, practical guide to legal limitations on pricing; - a chapter on pricing in and through channels of distribution; - an expanded and revised chaбгэпиpter on managing value perceptions and price expectations; - and more examples particularly relating to e-commerce 3rd edition Авторы Томас Нэгл Thomas T Nagle Рид К Холден Reed K Holden.


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