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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business Издательство: McGraw-Hill, 2001 г Мягкая обложка, 256 стр ISBN 0071379681 инфо 8142b.

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business Издательство: McGraw-Hill, 2001 г Мягкая обложка, 256 стр ISBN 0071379681 инфо 8142b.

The future is uncertain the world is constantly changing While anything can happen, some things are far more likely than others Rolf Jensen, internationally renowned futurist, provides readers with a tangiblауггюe look at what the future will be like over the next 25 years By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "thбгэсцe Dream Society" This dream society is characterized by the commercialization of emotions In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorборкгrow Reprint edition Автор Ролф Йенсен Rolf Jensen.


Цена: 4849 р.