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Competitive Strategy Techniques for Analyzing Industries and Competitors Издательство: Free Press, 2004 г Мягкая обложка, 416 стр ISBN 0-74326-088-0 инфо 8104b.

Competitive Strategy Techniques for Analyzing Industries and Competitors Издательство: Free Press, 2004 г Мягкая обложка, 416 стр ISBN 0-74326-088-0 инфо 8104b.

Electrifying in its simplicity - like all great breakthroughs - Competitive Strategy captures the complexity of industry competition in five underlying forces Author Michael Porter introduces one of the most аугвпpowerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning He shows how competitive advantage can be defined in terms of relative cost and relative priceбгэпяs, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions Competitive Strategy has filled a void in management thinking It provides an enduring foundationборйй and grounding point on which all subsequent work can be built Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century Автор Майкл Портер Michael E Porter Michael Port, Author of Book Yourself Solid, The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Michael Port and his Book Yourself Solid team have trained and inspired over 20,000 service professionals and small .


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