With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to "outfox the competition" - this time with counterintuitive advice on how to become a marketing genius In аувьюhis four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions Now he turns his contrarian eye to marketing through brand building and innovation Fox's advice is delivered in snappy, to-the-point бгэкяchapters that zero in on his creative and often counterintuitive advice and features such unforgettable fundamentals as: - Make a big splash, instead of a lot of little ripples; - Always have a pipeline to the president; - Own a market, not a mill; - The long and short definitions of marketing There are also provocative "Instant Marketing Superstar" challenges throughout the book, offering the reader a chance to solve real business problems In a time of corporate budget cборзэuts, it's more important than ever for all employees to be creative marketers How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace Автор Джеффри Дж Фокс Jeffrey J Fox Джеффри Дж Фокс - основатель и руководитель Fox & Co, , консалтинговой компании, специализирующейся на стратегическом маркетинге До того как основать собственную фирму, он занимал высокие позиции в ряде крупных компаний - был вице-президентом и .
